Efektno pisanje u poslovnom svetu

Cilj optimizacije pretraživača nije samo da posetioci brzo i lako pronalaze željene stranice nego i da se posebno rangira relevantna stranica tako da se pojavljuje na vrhu rezultata pretraživača. Proces optimizacije nije jednokratni proces već zahteva kontinuirano testiranje, praćenje i podešavanje. Izazov je postalo to što je internet pretvorio poslovni svet lako dostupnim svima, a što bi moglo da uzrokuje i neke veće gubitke.

Sledeći saveti mogu da ti pomognu da poboljšaš konverziju sa svojim klijentima, ali i da poboljšaš sopstvene veštine pisanja i poslovanja.

Raspolaži činjenicama

Čitav poslovni svet je u brojkama i činjenicama. Isto to trebalo bi da se odrazi i u tvom pisanju. Trebalo bi da raspolažeš činjenicama, znanjem iz statistike i detaljnim informacijama koje se lako mogu potkrepiti. Pružanjem relevantnih, ali konkretnih primera, kao i upotreba preciznih glagola u aktivu, čini da ono što si napisao ima više uticaja na um čitalaca.

Daj sve od sebe

Najveća greška koju možeš da napraviš kada je poslovno pisanje u pitanju jeste da se držiš starih obrazaca. Čitaoci u većini slučajeva traže informaciju koja je njima potrebna, ali i afirmaciju za ono što žele da postignu. Omogući im da kod tebe pročitaju sve ono što im je potrebno. Možeš i da izađeš izvan svojih okvira kako bi odgovorio na sva pitanja publike. Ukoliko ne možeš da odgovoriš na sva njihova pitanja, odgovori bar na ona za koje se podrazumeva da znaš odgovore. Dobra je ideja da u svojim tekstovima i postovima ubaciš dodatne informacije koje bi mogle biti korisne za tvoje klijente ili klijente iz one oblasti o kojoj pišeš.

Budi ljubazan

Bitno je da sebe predstaviš kao autoritet. Ipak, tanka je linija između autoriteta i drskosti. Moraš da budeš ljubazan i uvek imaj čitaoce na umu. Uvek uzmi u obzir kako će da bude primljena poruka koju želiš da preneseš. Zamisao je da više brineš o dobrobiti publike nego o samom poslu.

Budi jasan

Dobar autor svoju poruku nastoji da prenese sa što manje reči. Isti princip važi i u poslovnom pisanju. Izbegavaj želju da se raspišeš o temi i da daješ nejasne izjave. Ako je moguće, piši u aktivu i trudi se da ne budeš pogrešno protumačen.

Budi objektivan

Uobičajena je činjenica da se bilo koji oblik pisanja smatra kao neka lična stvar. Lako je dozvoliti da sopstvene predrasude postanu okosnica pisanja. Kada je posao u pitanju, ova greška smatra se fatalnom. Takođe, kada pišeš neki poslovni sadržaj izbegavaj prvo lice jednine ili termine koji su emocionalno obojeni. Za profesionalniji pristup, predstavi obe strane priče, u svakom tekstu i na svaku temu o kojoj pišeš.

Piši jednostavno i razumljivo

Osim ako ne želiš da tvoji čitaoci svaki put koriste rečnik kada te čitaju (što se njima neće nikako svideti) odlična je ideja da tvoje pisanje bude jednostavno i iskreno. Publika voli jasnu poruku koja će da pogodi suštinu i da je lako razumljiva.

Investiraj trud u dobar naslov

U proseku osam od deset ljudi pročitaće naslov teksta i nastaviti dalje svoju potragu. Samo dva čitaoca pročitaju tekst do kraja. Moraš da budeš sposoban da zadržiš njihovu pažnju, od naslova pa do kraja teksta. Dobar naslov ima tendenciju da privuče više publike koja će te čitati.

Ako poboljšaš svoje veštine pisanja, možeš izgraditi lični brend. Ti si alat za komunikaciju između čitaoca i poslovnog sveta. Najvažnije je da imaš pozitivan odnos sa publikom i da im ponudiš konkretno znanje. Napiši neki tekst, a zatim ga pošalji pa da zajedno predstavimo pisanje i ono što želiš da poručiš u pravom svetlu.

31 Comments

  1. Česte content strategije kojih moraš da se rešiš – Blog Ivane Živanić

    20. May 2018. at 14:20

    […] na ove smernice dok pišeš i imaćeš relevantan sadržaj, a i publici ćeš se dopasti. Čitaoci će želeti da dele dalje takve tekstove. Zato sedi i napiši nešto što je zasita dobro i […]

  2. Jamison Beacham

    28. June 2018. at 22:51

    I am perpetually thought about this, regards for putting up.

  3. Rafael Barrier

    18. July 2018. at 16:33

    Hi there, You’ve done a great job. I will definitely digg it and personally recommend to my friends. I am confident they’ll be benefited from this site.

  4. Kelvin Lohmeyer

    31. July 2018. at 04:02

    certainly like your web site however you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to inform the reality however I will certainly come back again.

  5. Free auto approve list 8-9-2018

    17. August 2018. at 02:27

    I just wanted to let you all know that I added a new list. It has taken me awhile to let everyone know due to server issues. Everything should be back on track now.

  6. Free auto approve list 8-9-2018

    27. August 2018. at 01:05

    I’ve been having issues with my Windows hosting. It has set me back quite a bit while making the next list. This is the current list that I have. I should add another list in less than a week. I’ll let you all know when the next list is ready. Thank you for your patience.

  7. survivalistboards fish antibiotics

    29. August 2018. at 07:31

    Thanks for sharing excellent informations. Your web site is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found just the information I already searched all over the place and just couldn’t come across. What an ideal web site.

  8. redporn

    4. September 2018. at 15:29

    Very inspirational and insightful. I’m not a expert in a SEO now I just using SEO techniques. Thank you for your sharing

  9. porno

    5. September 2018. at 07:38

    I don’t even know how I ended up here, but I thought this post was good.

    I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  10. Adult

    5. September 2018. at 08:01

    I’ll right away grab your rss ass I can’t in finding your e-mail subscription hyperlink or e-newsletter service.
    Do you’ve any? Kindly let me realize so that I may just
    subscribe. Thanks.

  11. ליווי בבת ים

    5. September 2018. at 17:24

    Simply wish to say yourr article is as astonishing. The clearness
    in your submit is just excellent and that i can suppose you’re a
    professional on this subject. Fine along with your permission allow
    me to seize your RSS feed to stay up to dae with drawing close post.
    Thank you one million and please carry on the enjoyable work.

  12. Www.Sensory.Id

    6. September 2018. at 04:31

    Your article on Efektno pisanje u poslovnom svetu – Blog Ivane ??ivani?? is great. I hope u can continue posting many lot article in the future. Long live ivanazivanic.com

  13. parship

    6. September 2018. at 10:16

    Piece of writing writing is also a excitement, if you
    be acquainted with after that you can writ if not it
    is difficult to write.

  14. parship

    6. September 2018. at 14:40

    you’re in reality a excelpent webmaster.
    The web site loaing pace is incredible. It kind of feelks that you’re doing any unique trick.
    Furthermore, The contents are masterwork. you have performed
    a excellent activity on tbis matter!

  15. paykasa

    7. September 2018. at 01:47

    Paykasa, 16 haneli pin kodundan oluşan, daha önce çok yaygın olarak kullanılan bir ön ödemeli kart türüne benzeyen, içerisinde euro bakiyesi olan bir ön ödemeli sanal karttır. İçerisindeki bakiyeler özel olarak üretilemediği için standart kart bakiyeleri 10, 20, 50, 100, 150, 250 tek kart bakiyesi olarak satılmaktadırlar. Tek kullanımlık bir kart olan paykasa kart, kullanılan sitede kartın bakiyesini girmenize gerek kalmadan sadece 16 haneli tek kullanımlık koduyla işlem yapmanıza olanak sağlamaktadır.

  16. Daniella Michavd

    7. September 2018. at 09:40

    Hi my loved one! I want to say that this article is awesome, great written and include almost all vital infos. I’d like to see more posts like this .

  17. Jestem Madra

    7. September 2018. at 10:39

    Hi there! This is my first visit to your blog!
    We are a group of volunteers and starting a new initiative in a community in the same niche.

    Your blog provided us useful information to work on. You have done a marvellous job!

  18. Leopoldo Kercy

    8. September 2018. at 00:16

    wonderful issues altogether, you just received a brand new reader. What could you recommend in regards to your post that you just made some days ago? Any sure?

  19. Gaston Stockwin gay cam

    8. September 2018. at 01:03

    Good one! Interesting information over this website. It is pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did, the web will be much more useful than ever before.| I couldn’t resist commenting. I ‘ve spent 2 hours searching for such tips. I will also share it with a couple of friends interested in it. I’ve just bookmarked this website. Now with the job done, I’ll enjoy some live gay webcams. Thank you!!Greetings from Monterrey!

  20. Darrin Hunyadi gay cam

    8. September 2018. at 17:36

    Good one! Interesting article over this web. It is pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the net will be much more useful than ever before.| I couldn’t refrain from commenting. I have spent 2 hours trying to find such tips. I will also share it with a couple of friends interested in it. I have just bookmarked this website. Right now with the job done, I will visit some live homo cams. Gracias!!!Greetings from Miami!

  21. Sammie Hodgkin

    8. September 2018. at 20:53

    There so many different computer tech stuff like Computer Programming, Computer Support Specialists, Computer Systems Analysts. I just want to know what it would be to go work on computers like store or business computers mess up or like tearing computer apart and repairing them. what would them be called?.

  22. voyeur

    10. September 2018. at 14:02

    whoah this blog is fantastic i like studying your articles.
    Stay up the gpod work! You understand, many people are hunting around for this
    info, you copuld help them greatly.

  23. moda mujer

    11. September 2018. at 19:13

    I quiite like looking through an article that can mmake men and
    women think. Also, thank you for allowing me to comment!

  24. moda mujer

    11. September 2018. at 20:13

    You’re so interesting! I do not believe I’ve read anything like that
    before. So nice to discover somebody with genuine thoughts on this subject
    matter. Really.. many thanks for starting thiss up. This website is something that
    is needed on the web, someone with a bit of originality!

  25. AWS

    12. September 2018. at 13:53

    Incredible story there. What happened after?Good luck!

  26. AWS Cloud Certified

    12. September 2018. at 14:11

    What’s up to every body, it’s my first pay a
    visit of this blog; this blog consists of awesome and really fine material in favor oof visitors.

  27. sa

    12. September 2018. at 17:32

    You have incredible knowlwdge listed here.

  28. print t shirt in singapore

    13. September 2018. at 06:04

    Hi, i believe that i saw you visited my weblog thus
    i came to retudn the desire?.I am attempting to in finding things to
    improve my website!I guess its good enough
    to makoe use of some of your ideas!!

  29. t shirt Printing

    13. September 2018. at 06:14

    Hey there exceptional blog! Doees running a blog like this tame a large amount of work?
    I have very little understanding of computer
    programming but I had been hoping to start my own blog soon. Anyways, should you have any recommendations or techniques for
    new blog owner please share. I understand this is off
    subject nevertheless I just had to ask. Thanks a lot!

Leave a Reply