Napredno razmišljanje uspešnih content writera

Naravno, uspešni ne rade samo za platu. Oni žele i svrhu. Kako tu ideju pretvoriti u strategiju koja može da se izvede ?!

 

U čemu je ključ generisanja samog sebe, koja je to tajna strategija koja daje prave rezultate ? Sam prelazak sa apstraktnih teorija i izjava ka konkretnim rešenjima može da bude poseban izazov kada se radi o pokušajima da se zainteresuju čitaoci.

Da bi se kristalizovale metode za postizanje ciljeva preporučljivo je baviti se samo najsvežijim informacijama content strategija.

Nemoj samo „razumeti potrebu“ značenja- kreiraj je

Zahvaljujući povratnim informacijama i fokusom na ciljanu grupu, znaćeš šta je to što je publici potrebno da čuje. Na tebi je da oslobodiš inspiraciju, povežeš se sa njom i osvestiš to saznanje. Radeći na ovaj način, moćićeš da prilagodiš načine na koje ćeš angažovati čitaoce po svim aspektima. Ovo će ti svakako doneti, pored ugodne atmosfere za rad i sve ono što je potrebno da bi postigao zadate ciljeve.

Sredstvo pomoću koga ćeš opipljivo izmeriti uspeh svakako je istraživanje koje uvek možeš da sprovedeš. Korisna pitanja koja ćeš postaviti sebi, a koja mogu da ti pomognu jesu i „Koji je moj omiljeni heroj, čije odlike želim da imam ? “ kao i „Jesam li srećan dok pišem/ radim? „

 Prioritet uticaja društvenih mreža

Razna istraživanja potvrdila su povezanost načina razmišljanja koji podrazumeva dobrobit publike i uspeha samog autora. Pri tom, razlika nije samo u tome što fokus nije na zaradi. Jednostavno, nečiji rezultati neće biti umanjeni ako se bude obratila dodatna pažnja na potrebe onih koji čitaju i interesuju se za ono što radiš. To praktično znači da društveno odgovoran stav mora da bude prioritet kad god pišeš, ali i nakon što završiš sa pisanjem.

Postoji dosta načina da to uradiš, a kada tvoji čitaoci osete da su njihovi ciljevi na prvom mestu, imaju više poverenja u svaki aspekt tvog rada.

Elementi igre kao deo content marketinga

Da li misliš da su gomilanje ličnih parametara, poput raznih vežbi pisanja ili uticaji kanala interneta, samo gubljenje vremena ?! Razmisli ponovo.

Eksperimentisanje sa raznim faktorima koji utiču na tvoje pisanje, u osnovi je najbolja praksa. To stvara osećaj takmičarskog duha koji te podstiče da se malo dublje zainteresuješ za ono o čemu pišeš. Takva vrsta motivacije zahteva potpunu transparentnost. Najlakši način da to postigneš je da izabereš izazov, podesiš integraciju podataka sa kojom raspolažeš u skladu sa tim i baciš se na posao.

Potrebno je samo da razumeš širinu mogućnosti koje mogu da se oslobode kroz ovu tehniku. Kada hvatiš šta je zaista važno, mnogo je lakše dodati vrednost napisanom sadržaju nego što većina autora misli. Možeš isključiti pri tom generalizaciju percepcije, zbog starosne strukture tvojih čitalaca, ne zbog nekih opipljivih razlika.

Usvoji neke nove tehnike, poveži se sa svojom inspiracijom, a potom je oslobodi kako bi mogao lakše da je čuješ. Ona ti je zauvek odana. To je ono što svi mi želimo, zar ne ? Ukoliko zapneš malo na tom putu, pošalji mail za početak jer za sve postoje tehnike koje će ti pomoći da se vratiš sopstvenom procesu.

 

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